Aartivijay Gupta graduated from the prestigious NIFT, Mumbai, bagging a position in the top 10 finalists of the CIAE International fashion awards. She launched her label in 2009 by debuting at the Dubai Fashion Week as the “Emerging Designer” and has never looked back since. She has covered many fashion weeks in India and abroad including the Bridal Asia Week at Abu Dhabi and IRFW. Her strength lies in the contemporary functional clothing. She has also styled celebrities like Riya Sen, Geeta Basra, Himesh Reshamiya, Vaibhavi Merchant and many more. AVG has a flagship store in Mumbai and a franchise store in Hyderabad.