Fiama Di Wills hosted an interesting consumer felicitation event in association with Reliance mart as a part of its consumer promotion campaign, Win a chance to meet " Deepika Padukone " - ITC's Fiama Di Wills Slogan Contest was held in Feb 2012 across Reliance stores in India. In response to the contest 4 lucky winners were felicitated by ITC Fiama Di Wills Brand Ambassador and Bollywood Diva - Deepika Padukone. The event was hosted by Celebrity Blogger , Miss Malini who spoke to Deepika Padukone about her beauty secrets, fashion tips for the season and ended with a brand trivia. Fiama Di Wills has now been associated with Deepika Padukone for four consecutive years. Commenting on this occasion, Deepika Padukone said,ITC's Fiama Di Wills is one of my longest brand associations and I'm elated with the way consumers have accepted the unique range offerings by Fiama Di Wills. The brand is an Indian success story in the beauty and personal care space and I look forward to a strong relationship for years to come.