Humgama Digital Media Entertainment pvt Ltd. And world renowed Indian musician Shankar Mahadevan have launched India`s 1st truly digital talent hunt- Vivel face wash presents. The event was the launch of a new singing competition called 'Mobisur Sitaro Ki Talash'. This is India's 1st ever digital talent hunt. The unique and innovative mobile and internet based talent hunt promises to give every Indian an opportunity to storm the world with their singing talent. The property was launched by the renowned singer and composer Shankar Mahadevan.