Persistent Systems, the outsourced software product development (OPD) services provider, has been appointed to provide social media analytics for Star India's Satyamev Jayate.

The Aamir Khan hosted show, which deals into social issues, has created buzz in the digital space with viewers sharing their opinions, personal experiences and suggestions through SMS, IVR and online media which has resulted in the creation of a large volume of data.

In the last few weeks, there has been a wealth of unstructured responses flowing in from a variety of sources like Twitter, Facebook, YouTube, website comments, SMS polls, and phone voice messages.

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