Secondly, the path of the business ought to be taken into consideration. If the company remains as it is, where will it be in five to ten years time? At this point, the objectives, values and core mission of the company will need to be assessed and re-evaluated if necessary. Perhaps the focus of the business needs to be changed, or a new USP must be created in order to gain a competitive advantage on competitors in the same industry. Visit for More Details: http://www.baxendale-walker.co.uk/?p=11