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Search engine optimization for a niche site raises the website’s visibility within a search ends in the search engine. If a site, keeps on frequently appearing while in the list of search results, then the traffic ie., the most number of visitors towards that individual web page increases considerably. The work on the search engine, the best search terms, what people search for, and all that are going to be well considered through the SEO to target the audience while a part of advertising. The key prof includes editing an internets content, validating the HTML code, creating relevant title tags, using navigation links, eliminating duplicate contents & removing any hidden text.