From being the youngest managing director of a UK media company , Steve King is amogst the most experienced global leaders. In 2000, Zennith became a part of the Publicis group and Steve King was part of the Madison team that oversaw the successful merger with the Publicis owned Optimedia network. In 2004 he went to become the CEO of ZenithOptimedia Worldwide. Watch Sonali catch up with Steve on his trip to India as she quizzes him on what he has in mind for the Indian market and changing media dynamics globally.