WSI World - Online Marketing, Local Internet Marketing, Web Advertising, Online Promotions & Web Marketing Strategies from WSI. Online marketing or internet marketing is the buzzword today. Our world has become "digitized". Digital media has changed our lives dramatically, all the way from how we spend our time and money, to how we communicate and entertain ourselves to even how we seek and receive information. We have shifted our offline consumer behaviours to online, using search engines and social networks to help us decide who and what we want to buy. This is a video on how we have all become digital consumers in one way or another through what we call - digitization.