Gordon Brown, the British prime minister, has appealed to voters in the UK to take a "second look" at his party's policies ahead of the country's upcoming general elections.

Brown issued his call on Saturday at a rally held to unveil his campaign themes under the slogan, "A future fair for all".

But the campaign could be an uphill struggle for Brown and his Labour party, which is currently around nine percentage points behind the country's opposition Conservatives.

Al Jazeera's Emma Hayward reports from London. 20 Feb 10