Media Impact: In the News

“Watch out Televisa and Azteca.” That’s what famed writer Álvaro Cueva had to say about a new television drama, Mucho Corazón/A Lot of Heart, in his February 2nd column. Why should the two Mexican media giants watch out? Because a handful of dedicated public media professionals and virtually volunteer actors have taken the everyday challenges faced by residents of Chiapas, Mexico and a shoestring budget, and turned them into a program so powerfully dramatic it rivals the multi-million dollar productions of the conglomerates.

Mucho Corazón is a 35-episode Entertainment-Education telenovela penned by Georgina Tinoco and Alberto Aridjis, both of whom have a long history of successful telenovela scriptwriting. Entertainment-Education is the incorporation of critical information into engaging storylines to simultaneously amuse and educate audiences. The drama tells the story of Maruch, a young indigenous woman from a rural community in Chiapas. Maruc