Nicki Minaj freezes moment in time for Pepsi

Reuters 2012-05-08

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PLEASE NOTE: BEHIND THE SCENES FOOTAGE CONTAINS PRE-MIXED AUDIO NARRATION

She's had huge success as a popstar and now Nicki Minaj is hoping her popularity will help sell Pepsi.

She's teamed up with the soft drink giant for an ad campaign called "Live For Now", which sees two Pepsi drinkers travel to parts of the world which have been frozen in time for them.

It's set to Minaj's song "Moment 4 Life" which is about the very early days of her fame.

SOUNDBITE: Nicki Minaj, saying: (English)

"When I was writing my first album, 'Pink Friday,' I had a conversation with one of my really good friends, his name is Irv Gotti, and we had this really interesting conversation where he told me 'enjoy this moment, you'll never get this moment ever again,' you'll never be the 'new girl on the scene' ever again, and so I went into the studio, I heard this amazing track, and right there in the moment I kind of wished I could freeze everything that was happening because it just felt so exciting, people were all of a sudden interested in me."

The global campaign will give Minaj world-wide exposure - perfect timing as she's recently released a new album.

Nickie Omer, Reuters

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