When you're trying to promote your business and its products or services, don't overlook your marketing positioning. You haave identified your target market, done your keyword homework, monitored and tweaked your various promotional strategies, so you're off on the right foot. But there are more things to consider to really promote your brand and see your company succeed. Positioning yourself within your market can make a huge difference in sales and your customer base. Many people new to marketing might not even know what marketing positioning is. It's simply how you are perceived by your customers and potential customers. You might think this is something out of your hands. While it's true that each person sees things through his or her own filter and makes his or her own opinions, there's a lot you can do to position your company in a more favorable light. This is where marketing becomes less about your company specifically and a little more about the entire market in general.