New York, the city that never sleeps, is once again hosting the Spring/Summer 2012 campaign. Shot in the stunning Maritime Hotel under the artistic direction of Marco Braga, ELISABETTA FRANCHI's campaign focuses on the lifestyle of a young it-girl who loves blogging and traveling. In an incredibly chic and energetic pre-party atmosphere, Alla Kostromicheva and Erin Axtell, photographed by Paola Kudacki, mix a bon ton look with a "rock" attitude.