http://www.lockergnome.com/social/2011/12/02/four-things-to-think-about-before-starting-a-social-media-contest/

If you own a business or you're trying to popularize your brand among the masses, drumming up interest with a contest or a giveaway over social media seems like a pretty obvious solution. Kelly Clay talks about how you can maximize the return on the investment for the time and money you spend in pushing a contest while making sure you're playing by the rules of the platform you're using to get the message out.

You can watch the entire live TLDR episode here:
http://www.youtube.com/watch?v=SjJBRZk7N1Q

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