This and many other Practical Social Media University training videos can be found at http://practicalsocialmedia.com/.

One common mistake that small business owners tend to make is trying to cater to everyone in social media instead of establishing their own personal brand. We cannot over-emphasize the importance of branding in social media to help you make a lasting impression. This video covers the top benefits you'll receive for your small business from a strong brand!

For more on the Founder of the Practical Social Media University, Steve MacDonald, please visit http://stevensmacdonald.com/.