The story of how artistic and conceptual expression permeated rock. From the pop-art multi-media experiments of Andy Warhol and the Velvet Underground to the sinister gentility of Peter Gabriel's Genesis, White Light, White Heat traces how rock became a vehicle for artistic ideas and theatrical performance. We follow Pink Floyd from the fated art school genius of Syd Barrett through the global success of Dark Side of the Moon to the ultimate rock theatre show, The Wall. Along the way, the film explores the retro-futurism of Roxy Music and the protean world of David Bowie.