We're back with the much awaited Bollywood This Week. The film fraternity came in full force at the reception of Riteish Deshmukh and Genelia Dsouza. The first look of the multi-starrer 'Housefull 2' was launched by its cast and crew. Actors Imran Khan and Kareena Kapoor promoted 'Ek Main Aur Ekk Tu' at Cocoberry. Poonam Pandey shared her Valentine Day plans. Mallika Sherawat set the temperature soaring with her hot photoshoot for 'World's Most Beautiful' magazine. Check out what Parineeti Chopra, Farhan Akhtar and Siddharth Roy Kapur have to say in 'Itsy Bitsy' interviews. It's a bollywoodhungama.com exclusive video. Must watch!