Having impacted the lives of over 280,000 children in 2011, P&G's signature CSR campaign Shiksha returns once again this year, steaming forward with the rally cry 'Lets help India get to 100% Shiksha'. Bollywood megastars John Abraham and Soha Ali Khan joined the movement by educating the children of Lady Engineers High School in Mumbai, who are privileged enough to receive quality education, on the need to help those children who are not fortunate enough.