http://www.nma.tv People for the Ethical Treatment of Animals, PETA for short, is an animal-rights organization founded in 1980. Known for its hardline stance on animal rights, in recent years PETA realized it could attract publicity by getting members to bare all. Many celebrities have stripped to promote vegetarianism. However, PETA has now announced the launch of porn site peta.xxx PETA wants to reach a wider audience. It will tempt viewers with "tantalizing" images before delivering a message about slaughterhouses. For men traumatized rather than educated by the website, there's always Hooters.