Twist Director/DP Rich Michell joined forces with NetApp to produce two online short films which highlight the innovative technology NetApp has to offer through their network storage solutions, virtualization, and cloud computing. With a background in fine arts and a fine-tuned eye for composition, Rich Michell brings his signature look to these NetApp spots to showcase the diverse application of their product.

Client: NetApp

Advertising Agency: Eleven/ San Francisco, CA
ACD/Copywriter: Paul Carek
Art Director: Michel Edens
Producer: Cathy Carolan
Producer: Katie Rinki

Production Company: Twist/New York & Minneapolis
Director/DP: Rich Michell
Owner/Executive Producer: Jim Geib
Executive Producer: Amyliz Pera
Staff Reps: Rob Neill, Kathryn Lotis
Line Producer: Dave Bellmont
Production Supervisor: Adam Warner

Editorial & Postproduction Company: Beast/San Francisco