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Combining your offline marketing strategy with your offline marketing strategy will give you an effective marketing method by implementing analytics.

There are five main strategies you can use effectively:
Putting a unique URL on your offline marketing material
Use your online presence such as your blog or social network to drive traffic to your offline marketing activities
Putting QR Codes on your offline marketing material
Putting the URL of your socials on your offline marketing material
Doing a small research on the prospect before calling to develop trust

… and many more!