The Sun Chips Bag Story: PepsiCo's Lessons in Bringing Sustainable Packaging to Market
3BL Media
2011-11-21
Views 19
Leveraging Innovation: Lessons in Bringing Sustainable Packaging to Market
At Sustainable Brands 2011, PepsiCo Senior Vice President Advanced Research Division Rocco Papalia tells the story of Sun Chips biodegradable bag, which experienced pushback from consumers for being noisy -- despite being compostable and therefore environmentally preferable.
He shares the difficulties of physically turning bio-degradable material into a chip bag, communicates their marketing approaches and how they fared with consumers, and shares lessons learned from their experience.
Watch this video from SB'11 here.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names througho
At Sustainable Brands 2011, PepsiCo Senior Vice President Advanced Research Division Rocco Papalia tells the story of Sun Chips biodegradable bag, which experienced pushback from consumers for being noisy -- despite being compostable and therefore environmentally preferable.
He shares the difficulties of physically turning bio-degradable material into a chip bag, communicates their marketing approaches and how they fared with consumers, and shares lessons learned from their experience.
Watch this video from SB'11 here.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names througho
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