The 15th Quebec edition of the CIBC Run for the Cure took place October 2nd 2011 in three cities. The event was held simultaneously in Montreal, Sherbrooke and Quebec City. Almost 30,000 people participated in helping to raise funds for the Quebec Breast Cancer Foundation. Van Houtte has been committed in the fight against breast cancer and offers its services, such as well-deserved coffee breaks at fund raising events like this one. This year more than 18,000 cups of Van Houtte coffee were distributed to participants of Run for the Cure across Canada. Nathalie Boudreau, director of the business development at the Quebec Breast Cancer Foundation described the partnership with Van Houtte as a "great collaboration". For the past two years, Van Houtte has pledged to donate $50,000 per year to the Foundation in the hopes of helping to find a cure for cancer.

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