The SharePoint Marketing Suite provides a compelling marketing offering built into the SharePoint environment and aims to improve enterprise websites and portals

These services include:
* Web Analytics – Real time analytics, event tracking, path analysis, internal search, and automatic alerts
* InSight – Next generation analytics decision making engine
* Campaign Tracking and Advertising Effectiveness – Campaign and traffic source tracking, goal and funnel analysis
* Optimization – Behavioral targeting, A/B and multivariate testing
* Visitor Profiles – User segmentation, demographics, audience targeting, user engagement, user activity reports
* Voice of Customer – Page-based comments, surveys, website satisfaction polls
* SEO – Search engine and keywords reports, site map management, SEO violations and errors
* Affiliates – Campaigns, trackers and tracking links management. Built in pixel tracking support
* Plugins – CRM integration, third party tools integration