Recently I had the opportunity to interview Oren Klaff, the author of "Pitch Anything - An Innovative Method for Presenting, Persuading and Winning the Deal". Oren is a deal pitchman extrodinaire and his past experiences working in the venture capital world lends itself well to the world of sales.  Oren went over a business technique which was Pitching vs. Selling.
During our interview, Oren went over numerous things in his book and also things not included in the book (in fact - exclusive only to SalesTipADay.com and NetCastEvent.com).
In this segment Oren explains Business Techniques - Pitching vs Selling.
In this video on Business Techniques - Pitching vs Selling, you will see:
1. How long the human attention span is and how to use it to your advantage
2. When you need to be pitching your product or service in a sales call
3. When you need to be in selling mode

http://salestipaday.com/2011/10/18/oren-klaff-pitch-anything-business-techniques-pitching-vs-selling/