Lawyer TV Commercials and other conventional media should only be part of your legal marketing arsenal. Lawyers using marketing tools not to many years ago were forced to rely on yellow pages, mailed advertisements or radio broadcasts.

Today lawyers have many other options to reach their clients. The audience, the potential client seeking legal advice is often in a state of confusion and anxiety. They want to move quickly in getting on with their lives. Carefully researching the ideal lawyer is not a priority on their list.