I recently did a Marketing Boot Camp in Calgary where I went over about 40 to 50 strategies that companies can use to market themselves.  One of the strategies I went over was How To Set Up Google Alerts.
Google Alerts is a powerful listening tool to see what is going on in the web.  In fact, it's a great tool to use find potential sales leads if you know how to set it up properly.
In the video below, I go over how to set up Google Alerts and how to use the Alerts to your advantage.
Here is what you will see in this video on How To Set Up Google Alerts:
1. Where to go to set up Google Alerts
2. How to set up Google Alerts to get sales leads

http://salestipaday.com/2011/10/11/how-to-set-up-google-alerts/

http://www.youtube.com/watch?v=S2JFhr-HagU