Bollywood style diva Sonam Kapoor launched the new logo of the Gem & Jewellery Export Promotion Council (GJEPC) on Monday. At the launch event, Sonam Kapoor was seen in an aubergine suit by Riddhi and Siddhi. Well, we also loved Sonam's red lipstick coz it totally complemented her overall appearance. Sonam told the reporters at the event: "It is a pleasure to be a part of India's rich heritage now taking contemporary form and making its mark in the world markets. The new logo's significance is the face of the evolving design sensibilities of the country. It is a rightful and necessary progression for the GJEPC and I am flattered to be a part of this great unfurling of history that is going into making."For regular updates on the latest happenings in Bollywood kindly subscribe www.youtube.com/thebollywoodshow