http://www.toyotaofgrandrapids.com/ 888-266-1451 While this vehicle is clearly a concept with its outlandish interior and not-so-production like lines, make no mistake, the Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012. Toyota believes that the production form of the c Concept will provide one of the most compelling arguments for buyers looking for a strong blend of valuer and fuel efficiency.