AERIAL BRANDING Video of Mahindra Tractors by RC&M India Experiential Marketing | Brand Promotions | Rural Marketing Firm

rcmindia 2011-08-01

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Mahindra & Mahindra partnered with experiential marketing firm RC&M for a two-day aerial branding wherein a 19x120 ft banner featuring a creative of Arjun Ultra -1 DLX was tagged to a light aircraft that flew at an altitude of 1,000 ft over regions that had been mapped as key and potential markets for high HP tractors.

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