Financial Services provider ‘Jump Money’ contacted Motiv to produce a Motion Graphics based video that would introduce new clients to Jump, who they are and why they are not like comparison websites.

The video is to play on Jump Moneys home page and had to be short, to the point yet get all the main points across in an interesting way.

We discussed the use of ‘Kinetic Type’ which is a way of creating engaging graphics and motion from different typefaces. Utilising this method with a contemporary sound track and voice over would produce a film that would tick all the briefs boxes.

Jump jumped at the chance and we started by taking their large script and compressing it down to the relevant points such as the branded products they provide, one to one advice and environmental policy. From there we gave Jump a selection of voice over artistes to choose from that we had short-listed based on their brief.

Finally we produced a great sound track that has a lively, friendly feeling that works very well with this type of motion graphics. Once the voice over was completed we got stuck in to get the graphics completed in the week, allowing Jump to check the progress with regular updates and samples.

We are proud of the finished film and have been asked by Jump to produce their next set of videos which will be coming soon.

Motiv Media; a Leeds Video Production company.