The ET RETAIL AWARDS will be held on 22nd October, 2010 in Mumbai. The ET Retail Awards focuses more on innovations rather than formats. The short listed participants are evaluated on the basis of the innovations they have undertaken in their work. This will allow smaller and newer retailers to stand a chance to gain recognition through awards. Wherever there's a success story, the awards and accolades follow. For Indian retail, it is time to recognise success stories which have driven the changed paradigm, and this has driven the ET Retail Awards. The Economic Times with the support of Retailers Association of India (RAI) presents the first edition of the ET Retail Awards 2010.