Filmed at Southbay Studios in Los Angeles, the commercial was directed by Laurance Dunmore. The narrative focuses on Kobe's interaction with Turkish Airlines' famed "Flying Chef" aboard a long-haul flight. In a competitive exchange, Kobe and the chef dare each other to switch roles—Kobe as chef and chef as basketball player. The result is a light-hearted competition in which both realize the skill required of each other's professions.