In this episode of our marketing podcast, we consider how best to measure the performance of your marketing activities.

Welcome back to the Simply Business podcast. In this episode we will be looking at measuring the success of your marketing activities.

Measuring the performance of your marketing activities is absolutely vital if you want to make sure that you are spending your money wisely. Budgeting is important for small businesses, and you need to make sure that every penny is pulling its weight. In order to do this efficiently, you need to be able to measure the success of your activities.

You are, broadly speaking, interested in your return on investment, or ROI. So, what did the pound you just spent on marketing actually buy you? The purpose of measuring your marketing performance is to identify ways to increase your ROI – either through fine-tuning your existing activities or by completely reimagining the way you connect with potential customers.