The campaign, 'Imagination Meets Engineering', emphasises the unique nature of the A7 Sportback -- a car which has been engineered just as the designers initially imagined it.


The 60 sec advert, which uses a Rorschach animation technique to show the A7 Sportback taking shape as design thoughts are conceived, is soundtracked by the Basement Jaxx track 'Dracula', which the band have remixed exclusively for the film.