Eglantina Zingg speaks to fashion designers and insiders about the special significance of the attribute "Made in Italy". Among them are Mario Boselli, the chairman of the Camera Nazionale de la Moda Italiana, Designers Roberto Cavalli, Giovanni Bianchi of La Perla, Manuel Facchini of Byblos, Cristiano Burani and Andrés Caballero of San Andrés. Antonella Antonelli of Marie Claire Italy gives her opinion as does fashion critic Godfrey Deeny.