The BioFach trade show is celebrating its 10th year in Japan.

Bringing food, textiles and personal care products from around the world into the Japanese market, BioFach aims to promote organic goods that people will enjoy.

[Frank Venjakob, BioFach 2010 Organizer]:
“Once a consumer is convinced that he wants to buy organic and he understands organic, he will not change his buying patterns although financial conditions might be different, that was a very interesting point last year, 2009.”

Although the Japanese organic market is small, consumers are starting to recognize the world of organic.

[Tatsuo Yamaguchi, Vice Sales Manager, Marusei Shoji]:
“Japanese people are picky about safety and having peace of mind. Japanese really like these types of things.”

Tatsuo Yamaguchi sells sweet chestnuts, Japanese people’s favorite traditional snack.

International sellers at BioFach are here to tap the Japanese market.

Organic gummies from PEZ in Austria will soon have a special place in Japanese children’s heart, as well as parents.

And how about organic food for your pet? Dr. Sergio Canello from Italy makes pet food with meat from organic farming and fish from non-intensive farming: the healthy organic diet for your cat and dog.

Going back to nature and avoiding agrochemicals and pesticides might seem difficult these days, but people like Frank Venjakob are moving forward to make it possible.

[Frank Venjakob, BioFach 2010 Organizer]:
“If you go around and talk to the exhibitors, they’re extremely proud of what they’re doing and it’s a very common spirit that is linking for the exhibitors here, so we hope that organic is growing worldwide, because we love the exhibitors and we love the products.”

The BioFach trade show is coming to the U.S. city of Boston in October.

Liliana Yap, NTD, Tokyo.