http://www.ibm.com/software/tivoli/pulse?cmp=usitp&cm=v&csr=smrtprdct&cr=d&ct=usitp200&cn=agus_itspsmism-20100721

Danny Sabbah of IBM Rational Software, speaks about the prevalence of Smart Products. He explores the complexity and risk in the design of products we use everyday and in every city. Smarter products that run smarter cities with smart traffic systems, emergency services, vehicle insurance provider interactions, targeted inspections, and GPS infotainment systems in cars make for an unbelievable challenge. Learn more at www.ibm.com/pulse2010 about how smart products are running a smarter city.