They were greatly satisfied by the fact that the eyeglasses they had, served their purpose: correcting myopia or hypermetropia -- whichever the case might have been. Over the past decade, the fashion industry has made vigorous campaigns advertising designer brands and with the help of press it has succeeded. With advert slogans such as, ‘if it's not designer, it's not eyewear!' people with eye defects who've opted out of laser eye surgery and contact lenses resort for designer eyeglasses which are a relatively cheaper option. Putting cost aside they enhance appearances giving their owners a signature look