LOS ANGELES — June 14, 2010 — Xbox today opened a new era of entertainment for everyone, transforming the way the world plays, entertains and connects with friends and family. To kick-start the Electronic Entertainment Expo (E3), Microsoft Corp. world premiered Kinect for Xbox 360, formerly known as “Project Natal,” in a spectacular live performance imagined by Cirque du Soleil. Unlike anything seen or experienced before, Kinect for Xbox 360 opens a new world of controller-free games and entertainment so everyone can have fun. In addition to Kinect, Xbox showcased new and easy ways to enjoy music, movies and sports with friends and family. It also demonstrated that Xbox 360 remains the only place to play the biggest exclusive blockbusters with “Gears of War 3” and what promises to be the biggest game of 2010, “Halo: Reach.” For its grand finale, the company surprised everyone with the launch of a new Xbox 360 console, designed for the future of games and entertainment. The new console ships to retailers tomorrow. “At Microsoft, we believe fun is a universal magnet, uniting us and connecting us all together,” said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft. “We believe interactive entertainment is the greatest form of all entertainment, and it should be open and approachable to as many people as possible. It is this belief that led us to remove the last barrier between you and the entertainment you love. By making you the controller, we will transform how you and your friends experience games and entertainment.” Page 1 of 5 The Year We All “Kinect” Kinect for Xbox 360 brings roaring rapids, wild tigers, mountainous obstacle courses and zooming racecars to living rooms in North America on Nov. 4 and will roll out to the rest of the world thereafter. Uniquely magical and instantly fun, Kinect for Xbox 360 tracks your body movements and gestures. It even understands your voice. By taking technology out of your hands for the first time, Kinect lets people who have ...