Have you found your SEO efforts for Google and Bing to be similar or different? According to Janet Driscoll Miller of Search Mojo, there are both similarities and differences when doing SEO for Google and Bing. She adds that Bing has many opportunities over Google but that it also has its share of challenges.

On the similarity side, one example is that the same sitemap can work in both Google and Bing. One example of a difference between the two is that with Google Shopping, it’s a free download; Bing Shopping on the other hand, is paid only.

In regards to on-page factors, Rand Fishkin of SEOmoz did an extensive study and found that, ironically, the on-page changes users make really do not boost positions in either Google or Bing. Instead, both engines place more weight on exact match domains and the variety of domains that users have inbound links from.

For Bing specifically, Driscoll Miller says a good rule of thumb is to have many inbound links coming from a variety of