CSR Updates: Justmeans Interviews Andrew Katz, Senior Market

Justmeans 2010-06-18

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Since joining Pepsi in 2002, Katz has been involved in several brand-marketing and innovation positions. Between late 2002 through early 2004, he was associate marketing manager, developing marketing and channel strategy initiatives within Pepsi's Foodservice division. From 2004 to 2006 he worked as a marketing manager, responsible for various aspects of the Mountain Dew brand including music, online strategy and development, as well as urban grassroots initiatives. He subsequently worked on Innovation for Pepsi's sparkling beverage portfolio. As Sr. Manager on brand Pepsi, he is currently leading the Pepsi Refresh Project including the digital and social media strategy for the brand and its website www.refresheverything.com and www.facebook.com/pepsi.

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