Canadian adults with elevated cholesterol can now go to their grocery store to purchase a food product shown to help lower cholesterol. For the first time, Health Canada has approved the sale of foods fortified with plant sterols and allowed claims to assist consumers to understand the role and function of sterols in their diet. With more than 40 per cent of Canadians aged 20 to 79 having an unhealthy level of total cholesterol, this provides a new option to support overall cholesterol management.