It is clear that Twitter is a valuable tool for business. WebProNews spoke with Jason Falls, the Principal of Social Media Explorer, who believes the reasoning behind this thinking is a result of the “conversational platform” Twitter provides for business usage. It is for this very same reason that he predicts Google will acquire the microblogging service.

Earlier in the year, Falls predicted that Google would buy Twitter by the end of the year. Although it may not happen within that time frame, he hopes and believes it will happen eventually.

Twitter rose in popularity because people were no longer happy with one-way communication models. They now want the two-way communication that Twitter provides. Falls believes Twitter is evolving back to its original purpose and becoming more of a utility for communications, instead of a platform for marketing. Although Twitter can be used for conversational marketing, Falls said it is more about the actual conversation than it is abo