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Large businesses have great financial capacity and they spend huge amounts of money on advertising every year. Small and medium businesses suffer from financial stringency, and they often experience lack of funds. The advertising budgets of small and medium businesses are limited, and they cannot afford to carry out extensive promotional activities. However, they can give out promotional key rings to reach out to their customers and improve brand visibility. Promotional key rings are suited for all types of businesses because they are cost effective and they are well-accepted by all people.