Join us on July 4th Weekend 2010 as we celebrate the legacy of jack Johnson. More Information and Tickets available at http://www.johnsonjeffries2010.com -- It was called the “Battle of the Century.” On July 4, 1910, Jack Johnson, the first African American boxer ever to hold the title of World Heavyweight Champion, took on Jim Jeffries, the undefeated former heavyweight champion and racist America’s “Great White Hope,” in Reno, Nevada with the title on the line. A spectacle that grew to larger-than-life dimensions due to the racial tension prevalent during that era, the Johnson vs. Jeffries fight lasted 15 rounds before Jeffries’ corner finally threw in the towel, admitting defeat and sparking race riots across America.