A full-time real estate investor in the Chicago area, Tony Severino will also tell you how to write a copy and whether you should make it long or short. This video will tell you why need to have a USP (unique selling proposition) to close real estate deals. You will also learn more about yellow letters, postcards, business cards, and door hangers in this packed video. Visit http://reiwired.com/video/4ms-of-real-estate-marketing-tony-severino/ to view full video. - http://www.rehab-real-estate.com