Dr Jorge Puente Pfizer, Regional President Worldwide Pharmaceuticals talks to MeetTheBoss about company strategy.

As the worlds largest drug maker, Pfizer is braced for change. It has cut staff and recently, for the first time, revenues from outside the US overtook revenues from inside. Dr. Jorge Puente, Pfizers regional president of Worldwide Pharmaceuticals, is one of the leaders driving a new competitive strategy.

In this interview with Dr Jorge Puente Pfizer - Regional President Worldwide Pharmaceuticals, you will find out: * Why Jorges background is key to his way of thinking about Pfizer
* How a two-fold strategy cracked Asia, and what that two-fold strategy is
* Why free works, even outside of the Internet

Watch the full interview with Dr Jorge Puente Pfizer - Regional President Worldwide Pharmaceuticals at MeetTheBoss CEO channel - www.meettheboss.tv/channel/CEO/

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