With so many businesses still focussing heavily on search engine optimisation, this video explains how your efforts should be as diverse as the Internet has become - and your content, be it audio, video, text, images or a combination of all formats, must be distributed (shared) across a multitude of platforms in order to reach and communicate with your potential target audience. Go Beyond SEO with this series of tips and how-to videos from Martin Koss (find more at http://www.martinkoss.com). Thank you for watching.