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For many realtors, their marketing strategy consists of meeting with prospective clients face to face to review listings and discuss the clients' needs and desires. Having formal meetings with potential buyers can certainly lead to successful business, but at what cost to the realtor? Formal meetings are time consuming and not always guaranteed to lead to success.

With the use of the Internet and the right marketing strategy, you can instantly increase your number of potential buyers interested in your area of expertise. A real estate website has the ability to weed out those clients who are merely curious about the current listings from those that are seriously interested in buying a home. Creating a real estate website for people to look at all your listings before contacting you is an effective way to save time. Through the use of original content, keywords and one way links, you can generate a lot of traffic to your listings without ever having